Sunday, December 6, 2009

Ben Bernankes Fed or Now What

Ben Bernanke's Fed: The Federal Reserve After Greenspan

Author: Ethan S Harris

The Federal Reserve chairmanship is often described as the second most powerful job in America. When Ben Bernanke was confirmed in 2006, many traders and investors were skeptical. Could anyone really replace Alan Greenspan?

Even in the best of times, Bernanke would have faced a tough balancing act. On one hand, he wanted to demonstrate continuity with his legendary predecessor, and he could certainly learn from Greenspan as both an economist and a policy maker. Moreover, the public was not looking for change. Senator John McCain even joked on the campaign trail that, if Greenspan were to expire during a McCain presidency, McCain would put sunglasses on the corpse and prop it up in a chair, as in the movie Weekend at Bernie's. On the other hand, Bernanke needed to establish his own identity.

But he stepped into the legend's job during a challenging period. Central bankers want the economy to grow fast enough-but not too fast-to achieve high employment without sparking inflation, and the Fed was attempting as much when Bernanke took over. Central banking is a crude science, and managing such growth requires both luck and skill. Despite his maestro reputation, Greenspan had allowed both the overall economy and the housing market to run too hot in his last two years as chair. His slow, "measured" interest-rate hikes, designed to avoid shocking the economy, failed to impose enough restraint. Consequently, Bernanke inherited a bubble in the housing market and an inflation problem. The economy was overheating.

Furthermore, a year and a half into Bernanke's chairmanship, a Wall Street Journal poll pegged him with only a 12 percent approval rating-and a 7 percent disapproval rating. Howdoes that work? Remarkably, 67 percent of respondents did not know who Bernanke was-even though he was "the second most powerful" person in the country.



Table of Contents:
Acknowledgments     vii
It's All About the Benjamin: An Early Look at the New Fed Chairman     1
Bernanke's Backdrop: The Federal Reserve's Role in the Economy
How the World Works: A Brief Course in Macroeconomics     13
Secrets of the Temple: Demystifying the Fed     27
Declaration of Independence: The Political Economy of Central Banking     37
Blowing Smoke: The Fed's Evolving Communication Strategy     51
Bernanke's Benchmark: The Shadow of Alan Greenspan
Greenspan, an Enviable Record: Greenspan's Successes as Fed Chairman     61
Greenspan, to Err Is Human: The Downside of Greenspan's Chairmanship     73
Bernanke's Beliefs: How Bernanke's Life Work Shapes His Policies
Constrained Discretion: Bernanke's Quest for an Inflation Target     95
Depression Obsession: How the Great Depression Informs Bernanke's Thinking     113
Glasnost: Democracy Comes to the Fed     127
Zen and the Art of Monetary Maintenance: The Fed's New Communication Style     141
See No Evil, Hear No Evil, Speak No Evil: The Policy Response to an Asset Market Bubble     147
Radical Risk Management: A New Policy Focus for the Fed     159
Bernanke's Beginning: The Early Report Card
Murphy's Law: New Fed Chairmen Always Seem to Face a Tough Environment     167
Pressure Cooker: Bernanke'sPerformance in His First Two Years     181
Conclusion: Can He Walk the Walk?, The Outlook for the Bernanke Fed     203
Notes     211
Index     229
About the author     237

Book about: Foodservice Profitability or Choice Recipes

Now What?: The Young Person's Guide to Choosing the Perfect Career

Author: Nicholas Lor

The impolite truth nobody mentions in college commencement speeches: "Many of you have just spent four years and a small fortune studying something you will never use, and, if you do, you won't like all that much. Have a nice life." Up until now, you've had to rely on hit-and-miss methods of picking your career that lead to only 30 percent of college graduates reporting satisfaction with their careers.

That's because up until now there has never been a book that guides you through the difficult process of designing a career that gives you the best chance for both high-level success and satisfaction. But career guru Nicholas Lore has found a way to show you how to custom design a career where you will:

Look forward to going to work

Be extremely successful and productive

Use your natural talents fully in work that fits your personality

Be highly respected because you excel at your work

In Now What?, he helps you put all the pieces together to make wise decisions about what you will do with your life and how you can best go about setting and accomplishing your life and work goals. You'll also learn the skills you need to live an extraordinary life.

Filled with charts, worksheets, and quizzes, Now What? is the cutting-edge guide for choosing a career that fits you perfectly -- whether you're a college student, a twentysomething already out in the working world, or a high school student just getting started.



Saturday, December 5, 2009

Waiting for Your Cat to Bark or Beyond Basketball

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Author: Bryan Eisenberg

and/or stickers showing their discounted price. More about bargain books

Book review: Scorpia or Junie B First Grader

Beyond Basketball: Coach K's Keywords for Success

Author: Mike Krzyzewski

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting essays -- each centered on an important keyword and illustrated with anecdotes from his personal experiences -- that educate and inspire.

From the four most important words in life -- "I believe in you" -- to coping with losing, relying on one's teammates, the importance of discipline, and the rewards of taking pride in one's work, let Coach K guide you to success the way he guides his team -- with the power of his words.