Saturday, December 5, 2009

Waiting for Your Cat to Bark or Beyond Basketball

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Author: Bryan Eisenberg

and/or stickers showing their discounted price. More about bargain books

Book review: Scorpia or Junie B First Grader

Beyond Basketball: Coach K's Keywords for Success

Author: Mike Krzyzewski

For Mike Krzyzewski, head coach of the Duke University men's basketball team, certain words have special importance and force. Coach K uses them every day to energize, motivate, and teach his players how to be winners on the court and in every aspect of their lives. Now, in Beyond Basketball, he offers 40 short, hard-hitting essays -- each centered on an important keyword and illustrated with anecdotes from his personal experiences -- that educate and inspire.

From the four most important words in life -- "I believe in you" -- to coping with losing, relying on one's teammates, the importance of discipline, and the rewards of taking pride in one's work, let Coach K guide you to success the way he guides his team -- with the power of his words.



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