Business to Business Marketing or Charismatic Leadership in Organizations

Business-to-Business Marketing: A Strategic Approach

Author: Michael H Morris

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.

 

Booknews

The new edition of a textbook, intended for M.B.A. students, covering industrial marketing (marketing when the customer is a business or organization). The first half of the text focuses on understanding the industrial marketplace, while the other half concentrates on translating that understanding into marketing programs. Annotation c. Book News, Inc., Portland, OR (booknews.com)

See also: Neuerungsspiele: Das Schaffen von Durchbruch-Produkten Durch das Zusammenarbeitende Spiel

Charismatic Leadership in Organizations

Author: Rabindra N Kanungo

Charismatic leaders have proven to be remarkable change agentsùable to create or reinvent entire organizations. At the same time, these leaders provide us with lessons about the greatest dangers of leadership. For example, throughout history, certain charismatic leaders have demonstrated a shadow side as master manipulators and purveyors of evil. Charismatic Leadership in Organizations reflects the latest thinking on this seemingly elusive yet remarkable form of leadership. Written by two of the most important scholars on the subject, this volume not only integrates the growing body of research and theory on the subject, but also pushes the frontiers of our knowledge by introducing new theory and insights. It presents readers with a highly comprehensive model of the charismatic leadership process that is documented with extensive empirical research and richly illustrated with case examples of corporate leaders. The book also includes a questionnaire measure of charismatic leadership and suggests an agenda for future research in the field. Written in a highly accessible style, Charismatic Leadership in Organizations will be of interest to professionals, students, and scholars in management, public administration, psychology, political science, sociology, and religion.

Table of Contents:

PART ONE: THEORY DEVELOPMENT Evolution of the Field A Model of Charismatic Leadership Charismatic Leadership
Measurement and Empirical Validity PART TWO: COMPONENTS OF CHARISMATIC LEADERSHIP The Leader's Search for Opportunity Aligning The Organization through Vision Implementing the Vision PART THREE: REMAINING CHALLENGES The Shadow Side of Charisma Looking to the Future