Data Warehousing and Business Intelligence for E Commerce or New Venture Strategy

Data Warehousing and Business Intelligence for E-Commerce

Author: Alan Simon

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.

Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.

Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

Features

• Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.
  
• Presents information that is written for both consultants and practitioners in companies of all sizes.
  
• Emphasizes the special needs and opportunities of traditionalbrick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.
  
• Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.
  
• Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.
  
• Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.
  
• Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

Interesting textbook: Conquest in Cyberspace or Learning Red Hat Linux

New Venture Strategy: Timing, Environmental Uncertainty, and Performance

Author: Dean A Shepherd

If an opportunity exists, is it best to ensure that your product is first to the market or is performance enhanced through waiting and following? What factors should an entrepreneur consider in deciding when to take the lead in being the first to introduce a new product or service? What can be done to improve new venture performance? New Venture Strategy examines the process of introducing a new product or service and offers readers a framework for thinking through the issues involved in new venture performance. Examples include entry timing, market conditions facing the entrant, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between independent and corporate ventures. New Venture Strategy will be useful as a core text in courses on entrepreneurship, corporate entrepreneurship, new product development, small business, and strategic planning. It will also be of interest to those developing business plans and others involved in new venture funding, marketing, and business development.

Booknews

To lead or follow? Presenting their assessment of the common wisdom on business venture pioneering, Shepherd (entrepreneurship and strategy, Rensselaer Polytechnic Institute) and Shanley (management and strategy, Northwestern U.) warn of the dangers of an oversimplistic view of first-mover advantages using the concept of the liability of newness. Their analysis introduces other entry strategy variables that may affect the relationship between timing, profitability, and the probability of survival (e.g. uncertainty factors related to demand or technology, and conflicts over new organizational roles). Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

Common Wisdom on the Timing of Entry

Environmental Stability, Timing and New Venture Performance

Educational Capability, Timing and New Venture Performance

Barriers to Entry, Timing and New Venture Performance

Scope of Entry and Degree of Mimicry

Competence, Timing of Entry and New Venture Performance

Conclusion and Summary