Financial Reporting and Statement Analysis or International Marketing

Financial Reporting and Statement Analysis: A Strategic Approach

Author: Clyde P Stickney

The premise of the text is that students learn financial statement analysis most effectively by performing the analysis on actual companies. Students learn to integrate concepts from economics, business strategy, accounting, and other business disciplines. The text is designed for courses on financial statement analysis and financial reporting found in accounting, finance, and economics departments.

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International Marketing: Analysis and Strategy

Author: Sak Onkvisit

The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.

Table of Contents:

1	Nature of international marketing : challenges and opportunities	1
2	Trade theories and economic development	22
3	Trade distortions and marketing barriers	52
4	Political environment	84
5	Legal environment	121
6	Culture	153
7	Consumer behavior in the international context : psychological and social dimensions	187
8	Marketing research and information system	213
9	Foreign market entry strategies	243
10	Product strategies : basic decisions and product planning	272
11	Product strategies : branding and packaging decisions	308
12	Channels of distribution	344
13	Physical distribution and documentation	386
14	Promotion strategies : personal selling, publicity, and sales promotion	413
15	Promotion strategies : advertising	440
16	Pricing strategies : basic decisions	472
17	Pricing strategies : countertrade and terms of sale/payment	495
18	Sources of financing and international money markets	522
19	Currencies and foreign exchange	549