Cases in Consumer Behaviour or Education and the Rise of the Global Economy

Cases in Consumer Behaviour

Author: Antonides

for lecturers using the casebook.

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Biography

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.

Table of Contents:

	About the editors
	The authors
	Introduction	1
1	Hold me, thrill me, taste me, love me	7
2	Yarner Water	17
3	The Body Shop: societal values in the store	23
4	Attitudes towards recycling of household waste	31
5	The case of the model railway purchase	39
6	But marriage means sharing - doesn't it ...?	49
7	'No one buys no name trainers ...'	55
8	I'm in control	59
9	Product placement	67
10	Advertising with power or suspicion?	73
11	Food shopping styles in Hungary	81
12	Hurry - only whilst stocks last ...?	93
13	Consumer borrowing decisions	101
14	A single currency for Europe - the euro	105
15	Age-lite	113
16	Dissatisfied with doing the dishes	117
17	The behaviour of the young towards luxury products	123
18	Pasta in Europe	133
19	Andrex comes out of the closet	141
20	Consumers' evaluations of products labelled 'Made in Europe'	157

Books about: Participation Programs in Work Organizations or Contemporary Strategic Management

Education and the Rise of the Global Economy

Author: Joel H Spring

Joel Spring investigates the role of educational policy in the evolving global economy, and the consequences of school systems around the world adapting to meet the needs of international corporations. The new global model for education addresses problems of technological change, the quick exchange of capital, and free markets; policies to resolve these problems include "lifelong learning," "learning societies," international and national accreditation of work skills; international and national standards and tests; school choice; multiculturalism; and economic nationalism.

The distinctive contribution Spring makes is to offer an original interpretive framework for examining and understanding the interconnections among education, imperialism and colonialism, and the rise of the global economy. He offers a unique comparison of the educational policies of the World Bank, the United Nations, the European Union, and the Organization for Economic Development and Cooperation.

Additionally, he provides and weaves together important historical and current information on education in the context of the expansion of international capitalism; much of this information, gathered from many diverse sources, is otherwise not easily available to readers of this book. In the concluding chapters of the volume, Spring presents a thoughtful analysis and a powerful argument emphasizing the importance of human rights education in a global economy.

This volume is a sequel to Spring's earlier book, Education and the Rise of the Corporate State (1972), continuing the work he has been engaged in since the 1970s to describe and analyze the relationship between political,economic, and historical forces and educational policy.

What People Are Saying

Peter McLaren
A powerful critique of globalization and neo-liberal education initiatives....Both an analysis of and a warning against the kind of tycoon, casino-style finance capitalism that is masquerading today as the spearhead of democracy.

David Berliner
Spring worries that our educational systems are increasingly devoted to the promotion of economic well being. After reading this book you will worry with him!

Robert Phillipson
An inspired synthesis that should trigger a reconsideration of how education should serve humans rather than humans serving economic purposes in an increasingly harsh and inhuman world.