Your Hospitality Field Experience or Explorations of Marketing and Society

Your Hospitality Field Experience: A Student Workbook

Author: Carl B Huffaker

Make sure your field experience is everything it ought to be with this gold mine of expert tips and guidance

Congratulations! You are about to embark on what will be one of the most exciting (and demanding) phases of your hospitality training—your field experience, including internships, externships, co-ops, and practicums. This is your first chance to acquire real experience in the hospitality industry and begin to develop true professional competence. It can also be your first major professional stepping-stone, providing valuable references and contacts that will help launch your career. This easy-to-use workbook helps you make the most of your internship. Written by authors with more than fifty years combined experience preparing students for careers in hospitality and foodservice management, it helps you land a job that perfectly matches your career goals and ensures that your first professional experience is as educationally enriching as possible.

Here's how it works:

• A total job-search guide helps you define your career goals, locate prospective employers, write winning resumes, and ace interviews. Comes complete with career goal worksheets, sample resumes, cover and follow-up letters, and many other valuable tools.
• Introductory Worksheets help you see the big picture of the hotel, restaurant, or foodservice where you will work.
• Training Goals help you identify all important job functions that you need to learn about during your work experience.
• Training Guides—comprehensive lists of job-related questions—help you focus your learning; correlate classroom theory with real-world workexperience; involve your supervisor in the instruction process; expand your knowledge of the departments where you spend little or no time; and more.

Make sure your field work earns you more than just two credits toward your major with Your Hospitality Field Experience.

Table of Contents:

Getting a Job.
Training Goals and Training Guides for Hotels.
Training Goals and Training Guides for Restaurants and Foodservices.
Introductory Worksheets for Institutional Foodservices.
Training Goals and Training Guides for Hospitality Human Resource Management.

New interesting textbook: Human Resource Management in the Hospitality Industry or Module 7

Explorations of Marketing and Society

Author: Gregory T Gundlach

Ethics—or a practical lack thereof—continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers—or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.