Social Political and Economic Concepts and Contexts in Public Relations or Risk Management and Insurance

Social, Political, and Economic Concepts and Contexts in Public Relations: Theory and Cases

Author: Hugh M Culbertson

Two commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases.

The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.

Table of Contents:

	Foreword
	Preface
Pt. I	Background
1	Introduction: Where This Book is Coming From	3
2	Issues Management: Decision Making in Action	12
3	Researching the SPE Context: A Montage of Methods	32
Pt. II	A Theoretical Base
4	The Social Context: No Human Is an Island	51
5	The Political Context in Public Relations: Getting Things Done	81
6	The Economic Context of Public Relations: Footing the Bill	103
Pt. III	Six Varied Cases
7	Police in America: Catching Bad Guys and Doing Much, Much More	123
8	Livestock Association Magazines: A Tie That Binds, Informs, and Promotes	152
9	Motel Inn, Inc., Corporate Franchise Relations: A Giant on the Move	171
10	Black Studies in Transition: A Discipline in Search of its Key Publics	188
11	Internal Public Relations in City Government: Serving the Servers	211
12	David and Goliath Coexist: The Story of Osteopathic Public Relations	227
Pt. IV	Conclusion
13	SPE-Context Theory in Action: An Overview	273
	Author Index	301
	Subject Index	307

New interesting textbook: Preventions Shortcuts to Big Weight Loss or Lord Heal My Hurts

Risk Management and Insurance

Author: S Travis Pritchett

This consumer-oriented text focuses on the policy holder as opposed to the insurer. "Consumer Applications" and expanded "Risk Management Case Problems" provide opportunities for students to apply what they have learned. New coverage in this edition includes integrated discussion of ethics and expanded coverage of business risk management as well as employee benefits.