New Emerging Japanese Economy or Business Communication

New Emerging Japanese Economy: Opportunity and Strategy for World Business

Author: Panos Mourdoukoutas

The book is in three parts. The first part is a discussion of Japan's Old Economy, the institutions and policies that contributed to the country's phenomenal success, the frictions they caused with her citizens and trade partners; and the contribution of these frictions to the rise of the New Economy. The second part is a discussion of how Japan's New Economy has benefited world business; and the current trends and opportunities. The third part is a discussion of a strategy that assists foreign companies to take advantage of Japan's New Economy.

Table of Contents:

1. Introduction
I. THE FADING OLD ECONOMY
2. Economic Dualism
3. Government Activism
4. Economic Frictions
5. The Bubble and its Burst
II. THE EMERGING NEW ECONOMY
6. Competition and Deregulation
7. Corporate Restructuring
8. Opportunities for Foreign Business
III. STRATEGIES FOR FOREIGN BUSINESS
9. Adapt to the Japanese Business Conditions
10. Develop New Products
11. Promote Products Aggressively
12. Summary and Conclusions

Book review: International Dictionary of Food and Nutrition or Noncommercial Institutional and Contract Foodservice Management

Business Communication: Process and Product

Author: Mary Ellen Guffey

Business Communication: Process and Product, 4e takes readers through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers.