Amazonian Indians from Prehistory to the Present: Anthropological Perspectives
Author: Anna Roosevelt
Amazonia has long been a focus of debate about the impact of the tropical rain forest environment on indigenous cultural development. This edited volume draws on the subdisciplines of anthropology to present an integrated perspective of Amazonian studies. The contributors address transformations of native societies as a result of their interaction with Western civilization from initial contact to the present day, demonstrating that the pre- and postcontact characteristics of these societies display differences that until now have been little recognized. CONTENTS
Amazonian Anthropology: Strategy for a New Synthesis, Anna C. Roosevelt
The Ancient Amerindian Polities of the Amazon, Orinoco and Atlantic Coast: A Preliminary Analysis of Their Passage from Antiquity to Extinction, Neil Lancelot Whitehead
The Impact of Conquest on Contemporary Indigenous Peoples of the Guiana Shield: The System of Orinoco Regional Interdependence, Nelly Arvelo-Jiménez and Horacio Biord
Social Organization and Political Power in the Amazon Floodplain: The Ethnohistorical Sources, Antonio Porro
The Evidence for the Nature of the Process of Indigenous Deculturation and Destabilization in the Amazon Region in the Last 300 Years: Preliminary Data, Adélia Engrácia de Oliveira
Health and Demography of Native Amazonians: Historical Perspective and Current Status, Warren M. Hern
Diet and Nutritional Status of Amazonian Peoples, Darna L. Dufour
Hunting and Fishing in Amazonia: Hold the Answers, What are the Questions?, Stephen Beckerman
Homeostasis as a Cultural System: The Jivaro Case, Philippe Descola
Farming, Feuding, and Female Status: The Achuara Case,Pita Kelekna
Subsistence Strategy, Social Organization, and Warfare in Central Brazil in the Context of European Penetration, Nancy M. Flowers
Environmental and Social Implications of Pre- and Post-Contact Situations on Brazilian Indians: The Kayapo and a New Amazonian Synthesis, Darrell Addison Posey
Beyond Resistance: A Comparative Study of Utopian Renewal in Amazonia, Michael F. Brown
The Eastern Bororo Seen from an Archaeological Perspective, Irmhilde Wüst
Genetic Relatedness and Language Distributions in Amazonia, Harriet E. Manelis Klein
Language, Culture, and Environment: TupЎ-GuaranЎ Plant Names Over Time, William Balée and Denny Moore
Becoming Indian: The Politics of Tukanoan Ethnicity, Jean E. Jackson
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Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950
Author: Julio Moreno
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy-consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations.
According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits.
Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Table of Contents:
| Acknowledgments | ||
| Abbreviations | ||
| Introduction | 1 | |
| 1 | Liberalism, the State, and Modern Industrial Capitalism in Postrevolutionary Mexico | 16 |
| 2 | Spreading the American Dream: Information, Technology, and World War II | 45 |
| 3 | Prophets of Capitalism: The Growth of Advertising as a Profession and the Making of Modern Mexico | 82 |
| 4 | Advertising National Identity and Globalization in the Reconstruction of Modern Mexico | 112 |
| 5 | J. Walter Thompson and the Negotiation of Mexican and American Values | 152 |
| 6 | In Search of Markets, Diplomacy, and Consumers: Sears as a Commercial Diplomat in Mexico | 172 |
| 7 | Industrial Capitalism, Antimodernism, and Consumer Culture in 1940s Mexico | 207 |
| Conclusion | 229 | |
| Notes | 235 | |
| Bibliography | 283 | |
| Index | 309 |
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