Nurses Guide to Presenting and Publishing or ROI Selling

Nurse's Guide to Presenting and Publishing: Dare to Share

Author: Kathleen T Heinrich

A Nurse's Guide to Presenting and Publishing is written for nurses who want to become scholarly activity. Using a fun, informed-conversational tone, chapters use real-life exemplars drawn from the author's teaching and consulting and close with exercises and assignments that make scholarship actionable.

Go to: Becoming Vegan or Moosewood Restaurant New Classics

ROI Selling: Increasing Revenue, Profit, and Customer Loyalty Through the 360 Degree Sales Cycle

Author: Michael Nick

ROI selling works within a company's existing sales methods to increase the effectiveness and production of their sales force.
Current economic conditions are forcing everyone from large corporations to smaller privately held companies to maximize their revenue streams from new and existing customers. To be successful, firms today must outsell their competition and exceed customer expectations-thus creating long-term satisfaction and loyalty.
While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling case for their products and services.
Sales professionals will be able to demonstrate to the customer how their products and services will produce a more successful and tangibleoutcome than the competition. Techniques from ROI Selling are currently being used to effectively increase the productivity of sales forces in a variety of industries, and they have been licensed by the authors of Solution Selling as part of their training programs that reach thousands of sales professionals each year.
Through the use of actual case studies, ROI Selling provides stories, success criteria, and actual statistics on value estimation to aid readers in building compelling ROI models for their own products and services.