Business and Society or Consumer Behavior

Business and Society: A Strategic Approach to Social Responsibility 3e

Author: Debbie Thorne McAlister

In Business and Society, 3/e, authors Thorne, Ferrell, and Ferrell introduce students to corporate responsibility by examining the connection between shareholders and stakeholders. The text's strong pedagogical framework reinforces core concepts and teaches students that social responsibility is not only about philanthropy, but also a strategic focus for fulfilling the economic, political, legal, and ethical responsibilities expected by its stakeholders--and the profitable results expected by shareholders. Through the use of case studies, best and worse practices, and real-life examples, the authors explore how companies fail or succeed according to their ability to adopt strategic social responsibility. The program's streamlined approach provides instructors with the opportunity to include other sources such as readings, cases, and projects. New online resources and a video program provide additional support for both instructors and students.

Look this: Food Combining and Digestion or Marijuana Chef Cookbook

Consumer Behavior

Author: Wayne D Hoyer

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization—from 21 to 20 chapters—as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term.

Table of Contents:

Contents

• I. An Introduction to Consumer Behavior
  1. Understanding Consumer Behavior
  2. Developing and Using Information About Consumer Behavior

  II. The Psychological Core

  3. Motivation, Ability, and Opportunity

  4. Exposure, Attention, and Perception

  5. Knowledge and Understanding

  6. Attitudes Based on High Consumer Effort

  7. Attitudes Based on Low Consumer Effort

  8. Memory and Retrieval

  III. The Process of Making Decisions

  9. Problem Recognition and Information Search

  10. Judgment and Decision Making Based on High Consumer Effort

  11. Judgment and Decision Making Based on Low Consumer Effort

  12. Post-Decision Processes

  IV. The Consumer's Culture

  13. Consumer Diversity

  14. Social Class and Household Influences

  15. Psychographics: Values, Personality, and Lifestyles

  16. Social Influences on Consumer Behavior

  V. Consumer Behavior Outcomes

  17. Adoption of, Resistance to, and Diffusion of Innovations

  18. Symbolic Consumer Behavior

  VI. Consumer Welfare

  19. Consumerism and Public Policy Issues

  20. The Dark Side of Consumer Behavior and Marketing