Managerial Economics and Business Strategy and Nursing Today

Managerial Economics and Business Strategy

Author: Michael Bay

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

Table of Contents:

1. The Fundamentals of Managerial Economics
2. Market Forces: Demand and Supply
3. Quantitative Demand Analysis
4. The Theory of Individual Behavior
5. The Production Process and Costs
6. The Organization of the Firm
7. The Nature of Industry
8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9. Basic Oligopoly Models
10. Game Theory: Inside Oligopoly
11. Pricing Strategies for Firms with Market Power
12. The Economics of Information
13. A Manager's Guide to Government in the Marketplace

Books about marketing: Econometric Analysis and Leadership Communication

Nursing Today: Transition and Trends

Author: JoAnn Zerwekh

This bestselling issues & trends textbook gives you a broad understanding of the problems and opportunities you will face as you make the transition from student to practicing nurse. While most of your studies have focused on learning how to care for the patient, this text teaches you the practical skills essential to managing the business side of your nursing career, including tips on resume writing and interviewing techniques, how to prepare for the NCLEX-RN exam, and effective ways to communicate and handle conflict in the work place. This new edition includes two new chapters on Emergency Preparedness and Building Nursing Management Skills plus numerous chapters that have been updated with the most relevant topics necessary for today's nursing student.

• Each chapter features lively cartoons, chapter objectives and exercises, boxed information, and critical thinking questions to keep you focused on pertinent information.
• The Role Transitions chapter orients you to the content and leads off the topics covered in the textbook.
• Continued coverage of current issues in the Workplace Issues chapter includes updated content on sexual harassment, needle stick injury and other topics.
• Employment Considerations chapter combines in-depth coverage on seeking employment, resume writing and interviewing techniques.
• NCLEX-RN and the New Graduate is an entire chapter featuring valuable tips on how to prepare for and successfully pass the exam.
• Evolve companion website includes Case Studies, Test Taking Strategies, a sample NCLEX Test Tutorial, a sample NCLEX Test, plus access to Resume Maker templates for creating professional resumesand cover letters.

• UNIQUE! New Emergency Preparedness chapter provides an in-depth look at bioterrorism and rapid response teams.
• UNIQUE! The revised and newly titled Building Nursing Management Skills chapter focuses on how to manage your time, get organized, develop and use communication skills, and delegate.
• UNIQUE! New Evidence-Based Practice boxes convey the research element in the topics covered.
• Updated chapter on Personal Management: Time and Self-care Strategies includes information on how to manage and balance your personal and professional time.
• Updated Nursing Education chapter includes current information on credentialing, registration and licensing, certification and accreditation.
• Updated Image of Nursing: Influences of the Present chapter describes the nurse's role, the traditional role of the nurse, and nurses as advocates, teachers, colleagues and managers.
• Updated Table of Contents improves the flow of material covered to make it easier for you to quickly find and learn important topics.

Betsy Frank

This book is the third edition of a popular issues and trends text. The editors have revised and updated the chapters and added several new chapters -- ""Health in the Community: Nursing's Role"" and ""Alternative and Complementary Health Care."" In response to the demand for more management content, the editors include a chapter entitled ""Group Process and Team Building."" The editors state that the purpose is to help the student who is about to graduate become aware of the transition process involved in coping with the realities of a rapidly changing practice environment. The text is for use in the typical transition course offered in the senior or final year of a pre-licensure registered nurse program. Certainly such a text is needed to help students prepare for their entrance into the practice arena. The primary audience is students in Associate Degree, Diploma, or Baccalaureate programs who are in the final phases of their educational care ers. The editors provide an overview of many topics, and this book could also be used as a reference for the new graduate who is faced with a multiplicity of transition issues. However, an in-depth study of any one issue would require further reading in other sources such as journal articles or other texts. The conversational writing style makes this book exceptionally easy to read. Important points are highlighted and thoughtful questions and exercises are included. Cartoons add a humorous approach to illustrating the content. The Internet references provide on-line sites for further exploration of issues, and the web site, when activated, will provide faculty with frequent updates of content. Currently, faculty receive updates via asemi-annual newsletter. This updated text will be quite useful in transitions/issues and trends courses for pre-licensure students.

Doody Review Services

Reviewer: Jayalakshmi Jambunathan, PhD, MSN, MA, BSN, BSc (University of Wisconsin-Oshkosh)
Description: The authors of this book describe the problems and opportunities faced by professional nurses and delineate the practical skills essential for success. This is an updated edition; the previous edition was published in 2000.
Purpose: The purpose is to provide the graduating nurse with practical guidelines regarding the transition from student to entry level practice nurse. This appears to be a worthy objective in light of the fact that nursing education and the resultant transition process of a graduating nurse is impacted by a dynamic and technologically-oriented healthcare delivery system. This is a much needed book. The authors have met the objective have by updating each chapter as well as providing more information on delegation and management, and adding a chapter on nursing informatics. This information is essential to assist the student to anticipate and face the challenges encountered in an ever changing practice setting.
Audience: According to the authors, the book is written for a student in the final semester of course work. The student needs to understand and feel comfortable in the rapid role transition that is required.
Features: The authors provide an overall description of the nursing profession from historical events that influenced nursing to the present day and the legal, ethical, political, and job related issues encountered by the practicing nurse. The authors also provide career advancement tools such as time management, writing resumes, interviewing tips, employee benefits, and self-strategies. Most chapters are well done, especially the chapters on nursing informatics, delegation and management, leadership, and complementary and alternative therapies. Other methods that make the book informative include practical applications, critical thinking boxes, focus on the use of the Internet, and a question approach. Unique features include: contact information and web sites, national organization and state organization appendixes. It would be beneficial to add chapters on cultural diversity and spirituality and health care because of the influx of ethnically diverse populations who may not conform to the accepted cultural beliefs and norms. The chapter on using research in practice needs more examples and illustrations for the practicing nurse, because of the significance of evidence-based practice. A summary would be useful at the end of each chapter.
Assessment: This is a much needed book for a graduating nurse, who may not have the knowledge or the proficiency to enter into practice as an independent nurse. The book is simple in its reading style, easy to understand, and provides a wealth of timely information on nursing management and leadership in both hospital and c ommunity settings.

Rating

4 Stars! from Doody

Table of Contents:

1	Reality shock	3
2	Self-care strategies	25
3	Employment considerations : opportunities, resumes, and interviewing	43
4	Mentoring and preceptorship	79
5	NCLEK-RN and the new graduate	91
6	Historical perspectives : influences of the past	121
7	Nursing education	141
8	Nursing theory	159
9	I mage of nursing : influences of the present	179
10	Challenges of nursing management	207
11	Effective communication and team building	229
12	Conflict management	271
13	Time management	289
14	Delegation in the clinical setting	311
15	The health care organization and patterns of nursing care delivery	333
16	Economics of the health care delivery system	359
17	Politic al action in nursing	377
18	Collective bargaining : traditional and non-traditional approaches	401
19	Ethical issues	425
20	Legal issues	455
21	Cultural and spiritual awareness	505
22	Quality patient care	521
23	Nursing informatics	551
24	Using nursing research in practice	573
25	Workplace issues	584
App. A	Boards of nursing	601
App. B	National nursing organizations	609
App. C	American Nurses Association constituent member associations	617
App. D	Canadian nursing organizations	627