Financial Accounting Fundamentals 2009 Edition
Author: John J Wild
Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. With numerous innovative features, the author focuses on “Three C’s”:
•Clear presentation of accounting concepts,
•Concise coverage to help students focus on important material, and
•Cutting edge technology to engage students and improve their chances for success. The author provides examples from a balance of different size businesses, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures. Technology tools such as Homework Manager and Carol Yacht’s General Ledger and Peachtree software provides students with further advantages as they learn and apply key accounting c oncepts and methods.
Table of Contents:
1Introducing Financial Accounting2
Accounting for Transactions 3
Preparing Financial Statements 4
Accounting for Merchandising Operations 5
Accounting for Inventories 6
Accounting for Cash and Internal Controls 7
Accounting for Receivables 8
Accounting for Long-Term Assets 9
Accounting for Current Liabilities 10
Accounting for Long-Term Liabilities 11
Accounting for Equity 12
Accounting for Cash Flows 13
Interpreting Financial Statements Appendix A
Financial Statement Information Appendix B
Time Value of Money Appendix C
Investments and International Operations Appendix D Accounting for Partnerships - ONLINE Appendix E
Accounting with Special Journals - ONLINE
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E-Marketing
Author: Judy Strauss
The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability.
Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed.
For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
Table of Contents:
Pt. 1 E-Marketing in Context 1
Ch. 1 Past, Present, and Future 3
Ch. 2 Strategic E-Marketing and Performance Metrics 23
Ch. 3 The E-Marketing Plan 44
Pt. 2 E-Marketing Environment 59
Ch. 4 A World of E-Marketing Opportunities 61
Ch. 5 Ethical and Legal Issues 90
Pt. 3 E-Marketing Strategy 115
Ch. 6 E-Marketing Research 117
Ch. 7 Consumer Behavior Online 152
Ch. 8 Segmentation and Targeting Strategies 171
Ch. 9 Differentiation and Positioning Strategies 194
Pt. 4 E-Marketing Management 209
Ch. 10 Product: The Online Offer 211
Ch. 11 Pricing: The Online Value 231
Ch. 12 The Internet for Distribution 254
Ch. 13 E-Marketing Communication Tools 281
Ch. 14 New Digital Media 320
Ch. 15 Customer Relationship Management 350
App. A Internet Penetration Worldwide in 2007 384
App. B 50 Social Media Sites Every Marketer Needs 390
App. C Glossary 394
App. D References 410
Index 417
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