Organizational Communication or International Marketing

Organizational Communication: Approaches and Processes (with InfoTrac?)

Author: Katherine Miller

Write one description, describing the BOC/book store and/or instructor experience, that will be read by customers and also by reps. This will populate almost EVERYTHING we do! Miller's text presents organizational communication from both a communication and managerial perspective. Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

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International Marketing

Author: Brad Kleindl

INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter.

Table of Contents:

1. Introduction to International Marketing. 2. Environment of International Marketing. 3. The Cultural Environment of International Marketing. 4. The International Political Economy. 5. Assessing Global Market Opportunities. 6. International Marketing Strategies. 7. Product and Brand Management. 8. International Marketing Channels. 9. International Marketing Communication. 10. Pricing and International Market Payments. 11. International Marketing Strategies. 12. International Marketing Management.