Macroeconomics or Managing Corporate Culture Innovation and Intrapreneurship

Macroeconomics

Author: Robert J Gordon

Macroeconomics is widely praised for its ability to present theory as a way of evaluating key macro questions, such as why some countries are rich and others are poor. Gordon makes extensive use of data, international examples, and case studies throughout, and the Eleventh Edition incorporates critical developments in the field. New topics include the housing bubble and the role of housing wealth, the economic progress of China, recent discussions of growth theory, and the effect of oil prices on the economy.

Introduction and Measurement: What Is Macroeconomics?; The Measurement of Income, Prices, and Unemployment. Income, Interest Rates, Policy, and the Open Economy: Spending, Income, and Interest Rates; Monetary and Fiscal Policy in the IS-LM Model; National Saving, the Government Budget, Foreign Borrowing, and the Twin Deficits; International Trade, Exchange Rates, and Macroeconomic Policy. Aggregate Demand, Aggregate Supply, Unemployment and Inflatio n: Aggregate Demand, Aggregate Supply, and the Self-Correcting Economy; Inflation: Its Causes and Cures; The Goals of Stabilization Policy: Low Inflation and Low Unemployment. Macroeconomics in the Long Run: Growth and Public Finance: The Theory of Economic Growth; The Big Questions of Economic Growth; The Government Budget, the Public Debt, and Social Security. Stabilization Policy in an Open Economy: Money and Financial Markets; Stabilization Policy in the Closed and Open Economy. Stability and Instability in the Private Economy: The Economics of Consumption Behavior; The Economics of Investment Behavior. Debates at the Macroeconomic Frontier: New Classical Macro Confronts New Keynesian Macro; Conclusion: Where WeStand.

For all readers interested in macroeconomics.

Table of Contents:

	To the Instructor
	To the Student
Pt. 1	Introduction and Measurement	1
Ch. 1	What Is Macroeconomics?	3
Ch. 2	The Measurement of Income, Prices, and Unemployment	28
Pt. 2	Income, Interest Rates, Policy, and the Global Economy	63
Ch. 3	The Simple Keynesian Theory of Income Determination	65
Ch. 4	The IS-LM Model	93
Ch. 5	Monetary Policy, Fiscal Policy, and the Government Budget	123
Ch. 6	International Trade, Exchange Rates, and Macroeconomic Policy	154
Pt. 3	Aggregate Demand, Aggregate Supply, and Inflation	191
Ch. 7	Aggregate Demand, Aggregate Supply, and the Self-Correcting Economy	193
Ch. 8	Inflation: Its Causes and Cures	226
Pt. 4	Macroeconomics in the Long Run: Growth and the Public Debt	269
Ch. 9	The Theory of Economic Growth	271
Ch. 10	Explanations of Slow Growth in Productivity and Real Wages	302
Ch. 11	The Government Budget and the Public Debt	333
Pt. 5	Stabilization Policy in an Open Economy	359
Ch. 12	The Goals of Stabilization Policy: Low Inflation and Low Unemployment	361
Ch. 13	Money and the Financial Markets	402
Ch. 14	The Conduct of Stabilization Policy	436
Pt. 6	Sources of Instability in the Private Economy	473
Ch. 15	Instability in the Pri vate Economy: Consumption Behavior	475
Ch. 16	Instability in the Private Economy: Investment	503
Pt. 7	Debates at the Macroeconomic Frontier	531
Ch. 17	New Classical Macro Confronts New Keynesian Macro	533
Ch. 18	Conclusion: Where We Stand	566
App. A	Time Series Data for the U.S. Economy: 1875-1997	A1
App. B	International Annual Time Series Data for Selected Countries: 1960-97	A7
App. C	Data Sources and Methods	A13
	Glossary	G1
	Index	I1

Look this: Experiencing MIS or Using Financial Accounting Information

Managing Corporate Culture, Innovation, and Intrapreneurship

Author: Howard W W Oden

To succeed in the global marketplace for new goods and services, American corporations must learn how to innovate and develop new businesses better and faster than their competition. To do this requires a special culture--one that is much different from the traditional culture of American business. Oden's unique book looks for the first time at the relationships among these elements--innovation, intrapreneurship, and corporate culture--and points out how these three elements can be integrated to achieve the maximum advantage in global competition. A concise but comprehensive, readable text and resource for corporate management, professionals involved in product development, and teachers and students with special interest in organizational development, innovation, and intrapreneurship.

Booknews

Looks at the relationship between innovation, intrapreneurship, and corporate culture and how they can be integrated to achieve the maximum advantage in global competition. Sets out actions corporations must take to create a culture conducive to the venturing process, breaks down the venturing process into three phases, and tells how to tailor the corporate venturing process for specific types of companies and situations. For corporate management, professionals involved in product development, and teachers and students with interest in organization development and innovation. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface and Introduction
1	Introducing the Corporate Innovation Process	1
2	Integrated Strategic Planning for Innovation	27
3	Continuous Cultural Change and Improvement	50
4	Changing Organizational Behavior and Structure	71
5	Reengineering Organizational and Venturing Processes	93
6	Idea Generation; Start Concept Development	121
7	Concept Evaluation; Finish Conce pt Development	141
8	Start Technical Development; Preliminary Design and Review	161
9	Prototype Build and Test; Final Design and Pilot Production	183
10	Developing New Business; Launching the New Product	203
11	Customizing the Corporate Venturing Process	225
12	Guidelines for Innovators and Intrapreneurs	242
App	Integrated Venture Map (IVM)	261
	Selected Bibliography	265
	Index	271